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Industry
Ecommerce (Retail & Wholesale)
Tech Stack
Shopify, QuickBooks, Wholesale Channels
Business Model
Multi-channel (Wholesale + Direct-to-Consumer)
About Soap & Paper
Starting off as a hobby in a New York basement, founder Lisa Devo discovered a passion for the art of soap making. After the events of 9/11, Lisa made the decision to leave the city for the quieter suburbs to focus on family life.
What began as a personal creative outlet quickly turned into something more. Lisa’s handcrafted soaps became a hit with family and friends, eventually leading her to sell at local farmers markets. Demand grew rapidly through word of mouth, keeping Lisa busier than she ever expected.
As her products gained popularity, Lisa expanded Soap & Paper beyond local markets into ecommerce and wholesale. Today, the brand sells online and in major retail chains like T.J. Maxx, reaching customers across the country.
THE PROBLEM
As Soap & Paper grew from a small, home-based business into a multi-channel brand, operations became increasingly complex.
Lisa knew it was time to scale—but she didn’t know how to connect the different pieces of her ecommerce business.
The company now needed to manage:
- Online orders through their ecommerce store
- Wholesale orders for large retailers like T.J. Maxx
- Inventory across multiple sales channels, including Magento and Shopify
- Financials inside QuickBooks Enterprise
Without integration between these systems, the team faced several challenges:
- Manual data entry between platforms
- Difficulty managing wholesale and retail orders separately
- Inventory inconsistencies across channels
- Limited visibility into real-time financial data
- Increased risk of errors as order volume grew
What once worked for a small operation was no longer sustainable at scale.
THE SOLUTION
To support their growth, Soap & Paper implemented Connex Ecommerce to connect and automate their systems.
With Connex, they were able to:
- Automatically sync ecommerce and wholesale orders into QuickBooks
- Separate wholesale and retail workflows for accurate reporting
- Sync inventory across channels to maintain accuracy
- Use rules-based automation to map products, customers, and transactions
- Eliminate manual data entry and reduce operational errors
Connex became the backbone of their operations, seamlessly connecting their sales channels and accounting system.
THE RESULTS
Soap & Paper has been part of the Connex family for years and has successfully scaled into a true multi-channel business—selling not only online, but also in major retail chains like T.J. Maxx.
After implementing Connex, all of the disconnected pieces of their operations were finally unified. Orders, inventory, fulfillment, and financial data now flow seamlessly between systems, giving the team the visibility and efficiency they need to grow.
- Expanded into large retail partners like T.J. Maxx
- Centralized retail and ecommerce data into one system
- Automated communication between sales, fulfillment, and accounting
- Eliminated manual “cut and paste” workflows
- Improved speed and accuracy of order and tracking updates
“The biggest thing is we can get information to our fulfillment center, which is incredible. Then, the information can also go back! Our sales person would have to wait for our shipper to send the tracking number back in order to update QuickBooks. We depended on cut and paste, but now we can get retail information all in one place,” Shannon said.
With Connex in place, Soap & Paper now operates with a connected, scalable system—freeing up their team to focus on growth instead of manual processes.
