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Industry
Manufacturing & Ecommerce
Tech Stack
QuickBooks Enterprise, Connex, ShipStation, Shopify
Business Model
Wholesale + Ecommerce
ABOUT PLUS-PLUS
Plus-Plus USA is the North American subsidiary of the Danish toy brand Plus-Plus, founded in 2015. The company designs and sells a unique line of interlocking building toys that allow children and adults to create an infinite number of shapes in both 2D and 3D. Their product line includes Plus-Plus Original (ages 5+) and Plus-Plus BIG (ages 2–6), serving a wide range of customers across both retail and educational markets. As the company expanded in the U.S., Plus-Plus USA grew into a multi-channel business, selling through ecommerce, marketplaces like Amazon, and wholesale distribution—adding significant operational complexity across systems.
THE PROBLEM
As Plus-Plus USA expanded across Amazon, Shopify, and wholesale channels, their operations became increasingly complex. However, these systems were not integrated, creating significant inefficiencies across their order and accounting workflows.
As a result, the team faced several critical challenges:
- Heavy manual data entry: Orders had to be manually entered into QuickBooks, along with shipping updates from ShipStation—pulling management away from higher-value work.
- Frequent data errors: Copy-and-paste processes led to mismatched products, shipping methods, and inconsistent records, requiring constant manual correction and decision-making.
- Complex product mapping issues: With over 130 SKUs across both wholesale and retail channels, products from Amazon and other platforms did not map correctly into QuickBooks. No out-of-the-box integration could support this level of complexity.
- Operational breakdowns: Orders were shipped late, and wholesale invoices were often sent with incorrect pricing, impacting customer experience and revenue accuracy.
Existing integration solutions lacked true two-way syncing and the flexibility needed to support their multi-channel business, forcing the team to rely on time-consuming and error-prone manual processes.
THE SOLUTION
To address these challenges, Plus-Plus USA implemented Connex Ecommerce to fully automate and synchronize their order and accounting workflows.
With Connex, they were able to:
- Establish true two-way synchronization between ShipStation and QuickBooks, eliminating manual data entry
- Automatically match products and shipping methods across systems using Connex’s rules engine
- Streamline order processing, ensuring shipments went out on time and wholesale invoices were generated accurately
A critical component of the solution was Connex’s flexible rules engine, which allowed Plus-Plus USA to automatically resolve product and field mismatches across channels—without requiring manual corrections to orders or accounting data.
By automating these workflows, Connex created a seamless integration between ShipStation, QuickBooks, Shopify, and Amazon, removing operational bottlenecks and significantly improving accuracy.
THE RESULTS
By implementing Connex Ecommerce, Plus-Plus USA transformed their operations from manual and error-prone to fully automated and scalable.
As a result, they achieved:
- Significant time savings by eliminating manual data entry between ShipStation and QuickBooks
- Improved accuracy across orders, shipping methods, and product mappings—reducing costly errors
- Faster order processing, ensuring shipments went out on time and wholesale invoices were correct
- Operational scalability, allowing the business to grow across multiple channels without adding administrative overhead
With their systems fully integrated, the Plus-Plus team can now focus on growing the business and supporting their customers—rather than managing data and fixing errors.
This operational efficiency has supported their continued growth, including recognition on the Inc. 1000 list and ranking among the 25 fastest-growing companies in South Carolina.
