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In a world saturated with advertising and automated pitches, one thing still reigns supreme in driving business growth: trust. And trust is best built through relationships.
At Connex, we’ve always believed that business growth isn’t just about having the right tools—it’s about having the right people in your corner. CEO and founder Joe Anderson built Connex not just through strategic decisions, but through relationships—real ones, forged over years of listening to customers, solving problems, and delivering results.
One of the most powerful forms of business growth we’ve seen at Connex is through referrals. Whether it's a loyal customer, a trusted partner, or an accountant who’s seen what Connex can do for their clients, referrals have been a cornerstone of our success—and they can be a cornerstone of yours too.
Why Referrals Still Matter—Especially in Tech and Ecommerce
Joe Anderson started Connex with just $20 and a vision: to make ecommerce accounting easier, smarter, and more automated. Fifteen years later, that vision has turned into a thriving business used by thousands of companies, but many of those clients didn’t come from ads or cold emails. They came from referrals.
That’s because people trust recommendations from those they know. In fact:
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92% of consumers trust referrals from friends or colleagues more than any form of traditional marketing.
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Referred customers are four times more likely to convert and have a higher lifetime value than non-referred customers.
For Connex, many of our most successful client relationships started with a recommendation. A QuickBooks ProAdvisor who saw how we streamlined their client’s data. A fellow ecommerce owner sharing how Connex helped them manage multi-channel orders. A warehouse manager who no longer dreads inventory season because of our analytics.
These aren’t just success stories—they’re growth stories, driven by connection.
How Connex Builds Referral-Worthy Relationships
We don’t believe in transactional service. Our approach has always been to create partnerships, not just sales. Here’s how:
1. Exceptional Onboarding and Support
From the first call to the final sync, we guide clients step-by-step to ensure their systems are set up right. That initial experience is what makes clients say, “You’ve got to try Connex.”
2. Tailored Integrations
Every business is different, and we embrace that. Whether you're syncing Shopify with QuickBooks or managing Amazon FBA inventory, Connex offers customized solutions that make a real difference. That kind of hands-on customization is something people talk about—and share.
3. Proactive Help, Not Reactive Tickets
Our support team doesn't wait for issues—we help prevent them. And when a client does need help, we respond fast, with real answers. It's why so many of our customers say working with Connex feels like having a tech partner, not just a software provider.
Making Referrals Part of Your Growth Strategy
If you're a Connex client, you’ve likely experienced our commitment to your success. But have you considered how your success could help someone else?
Just like Joe’s network helped Connex grow in its early days, your network could benefit too.
Here’s how to build your own referral engine, just like we did:
Make Referrals Easy
Tell your colleagues, fellow sellers, or accountant friends about Connex. Or better yet—send them to connexecommerce.com. We’ve designed our onboarding to be fast, friendly, and frictionless.
Incentivize Sharing (If You Want To)
While many clients refer us simply because they’re happy, we also offer referral incentives as a thank-you for helping us grow. Whether it’s discounts, bonuses, or co-marketing opportunities, we’re happy to reward those who help others discover Connex.
Don’t Be Afraid to Ask
After a successful project or glowing feedback, it’s okay to say, “If you know anyone else who could benefit from Connex, I’d love an introduction.” Often, people just need the nudge.
Partners: Your Secret Referral Superpower
Some of Connex’s strongest referral sources come from strategic partners: accountants, consultants, inventory solution providers, and even warehouse management teams.
If you’re in the business of helping other businesses grow, Connex can be your secret weapon—and we want to reward that partnership.
Accountants and consultants: If your clients need a better way to manage orders, inventory, and accounting, let’s talk. Our partner program includes co-marketing, client support, and generous referral commissions.
Referrals Aren’t Just About Growth—They’re About Community
At Connex, we don’t view referrals as a strategy—we view them as a sign of trust. When someone refers a friend or client to us, we don’t take it lightly. We treat every referral with the same care and commitment that helped us build Connex from day one.
And we hope that’s something you’ll feel proud to be a part of.
Want to Join Our Referral Community?
Whether you’re a loyal customer, a service provider, or a fellow founder who believes in building businesses through connection, we’d love to work with you.
Refer a business to Connex and help them automate smarter, grow faster, and stress less.
Learn more at connexecommerce.com/become-partner or reach out to our team directly.
Because when you build on relationships, growth is just the beginning.
