.svg "Connex Ecommerce Logo-white (1)")
-2.png?width=1200&height=1200&name=Untitled%20design%20(6)-2.png "Untitled design (6)-2")
Industry
Ecommerce (Retail & Wholesale)
Tech Stack
QuickBooks Enterprise, Shopify, Amazon
Business Model
Multi-channel (Wholesale + Direct-to-Consumer)
THE CUSTOMER
Kirkman Group is a U.S.-based nutraceutical manufacturer founded in 1949, specializing in high-quality supplements for individuals with dietary sensitivities and specialized health needs. With over 400 products and a reputation for rigorous testing and hypoallergenic formulations, Kirkman serves both direct-to-consumer and wholesale markets across multiple sales channels.
THE PROBLEM
Kirkman’s growth created a breaking point in their operations.
Amazon and Shopify sales were not integrated cleanly with QuickBooks, forcing the team into time-consuming manual processes. Amazon data had to be downloaded and summarized by hand. Shopify orders were entered one by one, making reconciliation difficult and error-prone.
At the same time, their business model added complexity:
- Wholesale and retail customers were managed in a single Shopify store
- Customer records needed to be mapped differently based on Shopify tags
- Over 50 product, shipping, and payment mappings didn’t align with QuickBooks
- Amazon fees needed to be split across multiple expense accounts
- Sales terms had to be assigned dynamically from Shopify order notes
No out-of-the-box integration could handle this level of customization.
The result was a fragile system dependent on manual work—slowing the team down and limiting their ability to scale.
THE SOLUTION
Connex Ecommerce replaced manual processes with a fully automated, rules-driven integration tailored to Kirkman’s workflow.
With Connex, Kirkman was able to:
- Automatically sync orders across Amazon, Shopify, and QuickBooks
- Eliminate manual data entry and payout reconciliation
- Accurately map Amazon fees into the correct QuickBooks expense accounts
- Separate wholesale and retail customers using Shopify tags
- Configure 50+ advanced field mappings across products, shipping, payments, and custom logic
- Dynamically assign sales terms based on order data
Instead of forcing Kirkman to change how they operate, Connex adapted to their business.
THE RESULTS
- 40+ hours saved every week
- Manual order entry and reconciliation eliminated
- Significant reduction in accounting errors
- Real-time visibility across all sales channels
- A scalable system built for continued growth
Kirkman now runs a streamlined, automated operation—freeing up their team to focus on higher-value work instead of manual data entry.
