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Industry
Ecommerce (Retail & Wholesale)
Tech Stack
QuickBooks Enterprise, ShipHero WMS
Business Model
Multi-channel (Wholesale + Direct-to-Consumer)
THE CUSTOMER
DeepDrip (DEEP DRIP®) designs and sells specialized watering stakes that deliver water, oxygen, and nutrients directly to plant root systems. By enabling deep root irrigation, their products help customers grow healthier plants while reducing water usage by up to 50%.
As a growing ecommerce business selling across multiple channels, DeepDrip relies on efficient operations to manage both direct-to-consumer and wholesale orders at scale.
THE PROBLEM
As DeepDrip expanded to 7+ sales channels, their backend operations became increasingly complex. ShipHero managed fulfillment, while QuickBooks handled accounting—but the two systems were not effectively connected.
This led to major operational challenges:
- Orders had to be manually entered into QuickBooks
- No reliable sync between accounting and fulfillment systems
- Tracking information required manual updates and reconciliation
- Each sales channel required different tax treatment—some remitted tax, others did not
- Customer records could not be matched using standard fields, requiring custom logic based on sales channel and location
On top of that, DeepDrip’s workflow required over 200 unique field mappings across products, shipping methods, payment types, and custom fields.
Out-of-the-box integrations couldn’t support this level of complexity.
The result: hours of manual work each day, frequent errors, and a system that couldn’t scale with the business.
THE SOLUTION
Connex Ecommerce implemented a fully customized integration between QuickBooks and ShipHero using its advanced Rules Engine.
Instead of forcing DeepDrip to change their workflow, Connex adapted to it.
Key components of the solution included:
- Automated order synchronization between QuickBooks and ShipHero
- Real-time tracking updates synced back into QuickBooks after fulfillment
- 250+ custom field mappings tailored to DeepDrip’s business logic
- Advanced customer matching based on sales channel and location
- Automated handling of complex, multi-channel sales tax rules
This created a seamless flow of data between systems—eliminating manual processes and ensuring accuracy across operations.
THE RESULTS
The impact was immediate and significant:
- 30+ hours per week saved in manual data entry and reconciliation
- Near elimination of order and tracking errors
- Real-time visibility across accounting and fulfillment systems
- Scalable infrastructure to support continued growth across multiple sales channels
- Reduced operational pressure across the entire team
With Connex in place, DeepDrip transformed a fragmented workflow into a fully automated, reliable system.
